The Signal by ATTENT10N

Trust is the next brand asset

AI and consumers are looking for the same signals...

Oct 29 • Jennifer Roebuck

2

2

March 2026

Decoding Taste

The taste-as-moat claim has become consensus in 2026.

Mar 9 • Jennifer Roebuck

6

3

6

February 2026

990,000 Fans Paid to Co-Create a Brand

Why blockchain is the trust layer brands need in an AI first world....

Feb 26 • Jennifer Roebuck

3

Enshallowification

I have no context but I have an opinion...

Feb 16 • Jennifer Roebuck

29

16

11

The Agents (🦞) Are Here and They Need a Bank Account...

Last Tuesday, Farcaster, the decentralised social protocol, announced that OpenClaw agents can now autonomously create their own accounts.

Feb 6 • Jennifer Roebuck

3

1

Outcomes Don’t Stick Without Glue (Work)

Why AI for efficiency is only half the solution....

Feb 3 • Jennifer Roebuck

2

3

2

January 2026

The Last Economy - One Year Later

The way we measure success is backwards....

Jan 26 • Jennifer Roebuck

8

2

3

The Fatigue Economy

Those who giveth, taketh away...

Jan 13 • Jennifer Roebuck

5

1

Governments Have Spent Trillions Trying to Improve the Birthrate. It Doesn’t Work.

Fertility rates are a product problem, not an incentives problem. Also - is this actually the most important reason to implement AI in the workplace....

Jan 10 • Jennifer Roebuck

4

2

The Infrastructure of Belief

Why the most powerful brands in 2026 will sell inevitability.

Jan 4 • Jennifer Roebuck

6

6

3

November 2025

Part 3: Prove you're human. Then prove you're not replaceable.

Content doesn't rule anymore. An always-on API that agents can query will be just as important while verification changes across social media platforms.

Nov 10, 2025 • Jennifer Roebuck

3

2

October 2025

Part 2: The End of "Following" and the Rise of Moments

The shift from social graphs to semantic feeds...

Oct 30, 2025 • Jennifer Roebuck

3

1

1